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Winfree Business Growth Advisors


We are a private graduate school in entrepreneurship. Weekly and monthly classes are conducted by the local office much like a graduate school. We coach and teach on what Dr. Winfree calls the 7 killers of a business. 90% of all businesses fail because of these 7 killers based on his research of over 40 years in all kinds of businesses. The seven areas are taught weekly and monthly in a seminar setting. The seven areas are 1. Leadership/Legal, 2. Marketing and Sales, 3. Recruiting and Hiring the Right People for the Right job, 4. Coaching and Mentoring of Key People anywhere in the company, 5. Coaching on Cash , Gross Margin and Net Profit, 6. Innovation through Quality Improvement, 7. Coaching on Business Valuation, Exit Strategies and Succession Planning.

Winfree Business Growth Advisors (WBGA) is a national sales and marketing training and strategic advisory company that operates through a network of partners and independent operators. This is a proven concept therefore you receive a safe and proven system with ongoing support. Each independent operator owns his own business and retains operational control over that business. This is a high profile business, working with business owners, CEOs and sales executives. We brand under the name Winfree. All of our coaching systems are very simple to apply to any business.

  • Coaching and Mentoring on the Seven Killers of a Business: Dr. Winfree discovered the 7 killers of a business doing 40 years of research. We have very simple systems for you to learn to fix the seven problems. If you are willing to network in the community and can talk to business owners and are a hands on person you should be a good fit for this coaching business. Being positive and being enthusiastic about our systems and the prospect of solutions are key to your success.
  • Growing our Company four ways: Company-Owned Offices, 49% Equity Partnerships, Single-Unit , Master Area Development.
  • Coaching/Mentoring for Business Owners and Their Staff
  • 100 Billion dollar education and coaching/mentoring industry
  • Fast growing industry
  • Recession Resistant Industry
  • Low operating cost with high gross profit (home-office business alternative)
  • No Accounts Receivables, cash business
  • No inventory, no required material purchases like some coaching businesses
  • High image and fun life style working with CEOs, proven lead generation system included: No cold calling.
  • Multi unit purchase available to build high net worth corporation
  • Seeking people who want to make large six figures per year
  • Seven sources of revenue.
  • Others train over time. We train for results for a fixed fee, guaranteed! No cold calling required.
  • Proven Lead Generation System. No Cold Calling: (A confidential system to grow the brand and get leads in the community that has been proven to work over and over again by our offices). We will give you an opportunity to talk to them.
  • Winfree Charter Class
  • Business Networking
  • Winfree Introduction Network (WIN) Luncheons
  • Winfree Executive Briefings (WEB)
  • Strategic Referral Partners

The Investment and Net Worth Requirement

The Investment

  1. The Initial Coaching Fee: includes:

    Rights to a protected territory, Start-Up Package, initial materials and training at the founders home office.
  2. The Coaching fee is a monthly fee.

    The on-going monthly fee includes: Usage rights for the Winfree Black Belt SystemTM and Winfree Business Growth Advisors, Results Guaranteed! 2 day national convention and training, held 3 times / year. Private Personal phone coaching - 1 hr / wk scheduled. Additional coaching, as needed. National phone training with other owners, 1 hr / wk scheduled. After first year no private coaching is required.
  3. $50,000 working capital for living expenses, etc. during start-up. Net worth of at least $250,000 is needed.
  4. $200,000 for a Master Area Developer (or $98,000 for 49% Equity Partnership) - Financing is available. Master Area Developer will have the right to open 10 units within 5 years, anywhere in the world.

The Revenues

Please call for the suggested retail price for an individual client to reach his/her personal sales goals or the suggested retail price for an owner-client or CEO-client to reach the company's goals. After the first goal is met, WBGA suggests an annual fee for an individual and for an owner or CEO to remain in the program.

Seven Revenue Sources:

  • Local public classes in your territory for owners and sales people
  • Hire associates for local public classes earn 50% of cash collected after book expenses.
  • No geographic restrictions working with a single corporation anywhere in the world.
  • Winfree Introduction Network Luncheons (Annual registration fee and net profit of each monthly event)
  • Special DISC and WORK ENVIRONMENT profiling or $20,000 recruiting fee of sales executives that you recruit.
  • 51% ownership and 51% share of the net profit of any additional units you purchase with another partner or owner. Financing is available
  • Fees from 3 day seminar or workshop or half day workshops

Profile of an Appropriate Candidate

  • Willing and able to network in the community, visit Chambers of Commerce and work with business owners.
  • We are seeking seasoned business managers if you are not strong in sales you will need to hire a sales person as soon as possible.

Candidate Discovery Process

We are happy that you are interested in our company. Our owners and partners combine over 250 years of experience actively coaching and mentoring business people. We have created the most effective coaching program in the world, and we have created a new holistic system to grow any kind of business. Areas of expertise include: Leadership, Cash, Margin, Profit, Recruiting and Hiring, Marketing and Sales, Coaching and Mentoring, Business Valuation and Succession Planning.

Our business-coaching system has been tested and shown to be very successful, in fact, some of our clients have doubled or tripled their revenues. To determine if you are right for our concept, you will need to complete each component of our Discovery Process outlined below:

As a partner, associate, or agent with Winfree Business Growth Advisors, you will receive our knowledge, proprietary information, trade secrets, superior on-going support, branding, protected territory, pricing, systems, and experience to reduce your risk of failure. We are dedicated to success. Our corporate support exceeds all other coaching programs in the world, and our mentoring program is an innovation in the business world. This is very simple and most seasoned managers will fit our profile on a behavior model. We will always be the best in the country as far as obtaining results for our franchisees and their clients. Our company's passion is "Results for our clients and your clients." Maintaining excellent validation for our system is critical for everyone involved. This is the philosophy behind the detailed Discovery Process.

Step 1: Candidate Disclosure

After a brief introductory meeting, we will need to receive the following items prior to our 2nd meeting:

  • DISC
  • Application
  • Confidential Financials
  • Quality References
  • Marketing Task Plan for a Proposed Office Location

Step 2: WBGA Disclosure

During our 2nd phase, we will discuss the following items:

  • Marketing Task Plan and Understand Expenses and you will understand what and how we charge our clients.
  • Book Recommendations:

    The World is Flat, Thomas L. Friedman
    The Trusted Advisor, David H. Maister
    Topgrading, Bradford D. Smart, Ph.D.

Step 3: Meeting with Dr. Winfree

Next, you will have a one-hour meeting with WBGA President and Founder, Dr. Keith Winfree. In addition to the above-listed items in Step 2, Dr. Winfree will discuss the following items with you, prior to your Discovery Day Visit:

  • Decision-making process, we request that your spouse be available to discuss the opportunity.
  • Make Validation Calls to other owners for validation of revenue.

Step 4: Discovery Day

The next meeting will be held at our home office in Louisville, KY. Visiting our Louisville office will also provide our candidates with the opportunity to attend one of our coaching classes, a Winfree Introduction Luncheon, and an executive briefing. Prior to your visit, you will have a brief conversation with Dr. Winfree to prepare for the on-site interview. Dr. Winfree will also address any unanswered questions that you may have.

For candidates who wish to partner with our company, a non-refundable check for half of the Coaching Fee is required. Our purpose in requesting a final decision at this point is that you will have access to all our trade secrets during the period between Discovery Day and Initial Training. We will not provide our coaching curriculum to candidates that are not committed to our company. No other concept allows you to do this. If we choose to award you a unit you will receive all materials to study for one month before you come back to initial training.

Step 5: Initial Training

You will attend a training seminar in Louisville, KY to develop a strategy and launch the opening of the new office.


Winfree Business Growth Advisors

  • Financial Assistance Provided: No
  • Site Selection Assistance: No
  • Lease Negotiation Assistance: No
  • Training: 4 days with Keith Winfree & 2 days in franchisees area, plus ongoing support and conferences.

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