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Mama Fu's Asian House

Sizzling Pan-Asian Concept
Innovative "Flex Casual" Format
Well-Established Brand

An Exceptional Franchise Opportunity

Creating a positive customer experience is the ultimate driver of success.

The Asian segment is one of the fastest growing in the restaurant industry. Mama Fu's restaurant features fresh, high quality Asian-inspired food that is made to order in a warm, welcoming environment. One of our most notable features is our "flex casual" hybrid system of service: During the day, guests enjoy the efficiencies of our fast casual format. When it's time for dinner, we smoothly transition to full service to provide guests with a relaxing meal at the end of their day. But regardless of day part, Mama Fu's delivers on-target features that are driving today's considerable restaurant traffic.

Hitting the Hot Spots
In today's restaurant scene, choice is the name of the game. People want to have more control including the ability to customize their meals. The built-in flexibility of Mama Fu's menu provides the freedom to pick and choose from a tempting variety of options. Plus, guests can choose where they dine on our fabulous food - Mama Fu's provides catering, takeout, and delivery with the added convenience of online ordering!

The Mama Fu's Business System
If you are awarded a Mama Fu's franchise, you will operate your restaurant under the established guidelines of our excellent business system, with elements that have been finely tuned to meet our high standards. Mama Fu's strives to be the best franchise, period.

Food Fast & Fresh
Under the expertise of Mama Fu's Franchise Group, the menu has been expanded and improved. Quality is a watchword of Mama Fu's, with fresh ingredients quickly cooked to order for each customer. Your menu will feature appetizers, soups, side dishes, salads, rice dishes, noodle bowls, kid's selections, desserts and beverages, including wine, beer and sake. In today's restaurant scene, choice is the name of the game.

High Standards
Whether in fast casual or full wait staff mode, every customer will be warmly greeted and treated to the highest level of service. Your friendly, uniformed staff will serve food quickly, efficiently and cheerfully. Cleanliness will be synonymous with your "Mama Fu's" franchise! From the exterior of your restaurant, though the dining area, you will maintain an impeccably clean environment.

Visual Excitement & Branding
Mama Fu's knows how to stand out in a crowd. A readily identifiable sign puts your best foot forward with the Mama Fu's name, and stylized noodle bowl and chop sticks logo. Your dining room will exude warmth and a contemporary feel, with inviting colors, dark wood or composite floors and captivating Asian touches.

Whether you are a Start-Up or Area Development franchisee, you'll benefit from our targeted support.

Comprehensive Training.
Through a combination of classroom and on-the-job training at one of our locations, you will train in every aspect of the Mama Fu's system.

Operations Manual Library.
This extensive set of guidebooks will provide you and your managers with a quick reference to "all things Mama Fu's".

Technical Infrastructure. You will have full time access to many documents, applications and services which will help you stay efficient and on top of your business. Our infrastructure is all web based and includes an extensive Franchisee Intranet, Contacts and Documents database.

Marketing Support. You'll receive consumer marketing plans and professionally produced advertising materials, plus tips on how to effectively utilize promotions and gain publicity in your market. Our exceptional website serves as an additional, excellent marketing tool in and of itself.

Ongoing Service and Support.You can depend on our continued leadership and guidance well past the initial training period. A Mama Fu's field representative will frequently visit you, and you may contact us by phone or email if you have any questions or concerns.

The Mama Fu's franchise is being offered as a Start-Up and Area Development Agreement opportunity.

Start-Up franchises will operate traditional units, ranging in size from 2,800 to 3,200 square feet, in an Area of Primary Responsibility. Restaurants will typically be located in a strip center either as end caps or in-line units.

An Area Development Agreement presents the opportunity for you to craft an investment that meets the goals of you or your investment group. The Area Development Agreement provides you with an exclusive territory in which you may locate a combination of traditional units as described above, or non-traditional units. Non-traditional units will be compact in size, and located in such areas as airports, sports centers, shopping centers, universities and more.

Franchisee Selection
We are dedicated to furthering the Mama Fu's brand and the excellence it stands for. To be considered, you should have strong sales and customer service abilities and high standards of excellence, honesty and integrity. Former restaurant experience will be strongly considered, but not always required.

Welcome to Mama Fu's!
Mama Fu's delivers exceptional Pan-Asian cuisine in an innovative "flex casual" concept. To learn more about joining our franchise family, please complete the form below. We look forward to hearing from you!


Mama Fu's Asian House

· Financial Assistance Provided:

· Site Selection Assistance:Yes

· Lease Negotiation Assistance:

· Co-operative Advertising:

· Training:Eight week Franchisee and Manager training program, plus ongoing support and annual conferences.

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