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Hardees

THE FOOD IS THE FRANCHISE®

At Hardee's®, the Food is the Franchise®. We are known for our best-in-class menu that consistently out-delivers the competition. Multi-unit franchise territories are available for highly-qualified, experienced candidates in the Midwestern and Eastern United States and in select international markets.

Originally founded in 1960 by Wilbur Hardee, Hardee's® is a wholly-owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR). The CKE system includes more than 3,115 restaurants in 42 states and in 17 countries, with more than 1,190 Carl's Jr.® restaurants and 1,915 Hardee's® restaurants.

INNOVATION IS THE DIFFERENCE

Hardee's® is focused on constant innovation and a desire to satisfy the tastes of young, hungry consumers through our premium menu and edgy, memorable advertising. We virtually invented the concept of eating out for breakfast with our famous Made-From-Scratch™ Biscuits. Hardee's® is also known for introducing the 100% Black Angus beef Thickburger® line, one of the first sit down restaurant style burgers in the quick service industry. These gourmet burgers are complemented by our premium Hand-Scooped Ice Cream Shakes & Malts™.

IT'S A WHOLE NEW FRANCHISE

Today Hardee's® is a best-in-class franchise opportunity poised for sustained growth. In the December 2008 Franchise 500®, Entrepreneur Magazine recognized Hardee's® outstanding position with a prestigious ranking among the top 3 burger franchise opportunities.

· NEW DESIGN Our restaurant prototype design reflects our premium positioning in the fast-food burger segment.

· NEW MENU Our award winning menu gives customers what they want: craveable burgers.

· NEW BRANDING Our targeted brand messaging speaks directly to the top fast food consumers: young, hungry guys.



BE PART OF THE NEW HARDEE'S®

Minimum Financial Requirements*
Net Worth $1,000,000
Liquid Assets: $300,000

Experience
Previous franchise or restaurant experience

Multi-Unit Development
3 restaurant minimum

Development Fee*
$10,000

Franchise Fees
$25,000 (1st and 2nd)
$20,000 (3rd and 4th)
$15,000 (5th and more)

Total Estimated Initial Investment*
$1.1 million+**

Royalty Fee
4% of gross sales

Unit Size
2,447 sq. ft. to 3,207 sq. ft. (w/o playground)

Term of Franchise Agreement
20 years

Franchise Training
12 weeks of hands-on management training

SUPPORT & TRAINING PROVIDED

Hardee's

· Financial Assistance Provided: No, but can recommend 3rd parties

· Site Selection Assistance: Yes

· Lease Negotiation Assistance: Yes

· Co-operative Advertising: No

· Training: 12 week Franchise Management Training Program, plus onsite training assistance and ongoing training and support thereafter.

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