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1-800-DryClean offers a convenient pick-up and delivery system for cleaning and laundry in response to the needs of time-starved consumers for professional, high-quality, dry cleaning and laundry with prompt, dependable service. The business strategy excels at providing consumers customer service like they have never experienced before.

The Business Format
1-800-DryClean business formats include the single van opportunity, the multiple van fleet option, and the expansion of the van opportunities to either a dry cleaning plant or the drop off store format. All models build on pick-up and delivery routes and the active participation of the franchise owner in the business.

During the past several years, we have experienced the office supply, pizza, video rental, and flower industry move from being fragmented markets to markets dominated my national players. Dry cleaning is one of the very fragmented industries left, creating tremendous potential for 1-800-DryClean to add structure to the industry and provide a complete solution for busy consumers looking for convenient, hassle free dry cleaning.

The 1-800-DryClean System Includes the Tools You Need To…

· Attract new customers - Exclusive use of the memorable 1-800-DryClean phone number and Internet e-commerce connection. A proven micro-marketing system signs-up new customers with minimal selling. Distinctive high quality marketing programs and materials sell the service. Regional cooperative advertising offers greater marketing power.

· Service existing customers - Proprietary business software efficiently manages every aspect of the business. Route development methodology creates maximum efficiency. Technology tools provide effective customer communications.

· Provide quality dry cleaning - We help you establish a mutually beneficial working relationship with a quality dry cleaner in your area. The system establishes consistent quality control methodology and standards. There is nothing in the dry cleaning industry today that more comprehensively addresses the exploding consumer demand for timesaving "to-your-door" services better than 1-800-DryClean.



· Financial Assistance Provided: No

· Site Selection Assistance: Yes, for plant option only

· Lease Negotiation Assistance: Yes, for plant option only

· Co-Operative Advertising: No

· Training: One week classroom and one week on-site training, plus ongoing support--owner intranet site, conference calls, newsletters, and annual convention.

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